Among thefactors that are agreed to be significant are:
• Keywords in the domain name
• Keywords in a page's URL
• Keywords in the content title
• Keyword placement on page
• Keyword repetition on page
• Uniqueness of content
• Freshness of content
• Facebook activity
• Twitter activity, including influence of account tweeting
• Google+ activity
• Social media up votes and comments
• Click through rate for the site
• Bounce rate for the site
• Number, quality, and content of links to this site
• Number of internal links
• Number of errors on site
• Speed of the site
In sum, SEO is a process that requires a multifaceted strategy. At a minimum, you
need to make an effort to create a site that is search engine friendly, but in order for
your site to excel in the rankings, you must do more. SEO requires concerted effort
across time and you must also focus on the creation of unique, quality content.
