What SEO is?
Search Engine Optimization, SEO, is a process that you apply to a website to increase its rank and traffic from organic search enginesearches. The process targets the free search, where users use any of the existing search engines, such as Google, Yahoo, and Bing, to search for a product, service, or information.
Search engines started and continue to use computer programs called web spidersor crawlersto crawl a
website’s pages and index them based on the site’s niche and keywords. Early SEO was as simple as adding metatags, which are HTML codes that include information about a website. Meta tags help search engines determine how the website content will be indexed using data such as the site’s title, description, and keywords.
Off-page optimization factors include external links to the website, and On-pageoptimization factors pertain to the website structure and content.
On-page SEO techniques include choosing a suitable domain name for the website, which is what users will type in their browsers to reach your website. It also includes creating the meta tagsadded to the HTML code that contain information about the website, such as its title, description, and related keywords, as well as optimizing the content heading, site content loading speed, keywords, site navigation, and site design structure.
The Off-page ,these methods may use third-party tools or websites such as directories and social networking websites to help build links to the website and improve traffic. The Off-page optimization includes link building, which refers to increasing the number of links that point to the website content.
SEO is an essential step after building a website, and as important as the website design and development.
